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Managing Trademarks in Unmanageable Times - How Major Trademark Owners Protect Their Brands in the Face of Adversity

November 4, 2010 - November 5, 2010

2010 Corporate Intellectual Property Institute

Sutherland Counsel James H. Johnson Jr. is moderating a Georgia State University event entitled "2010 Corporate Intellectual Property Institute" on November 4-5, 2010, at the GSU Student Center in Atlanta, Georgia. James’ topic will be "Managing Trademarks in Unmanageable Times - How Major Trademark Owners Protect Their Brands in the Face of Adversity." The panel will discuss how some brands have continued to thrive and enjoy success despite a very difficult economic environment, an increasingly competitive global market, rapid demographic changes and technology advances that stretch the ability of the legal system to cope. The panel will focus on specific issues such as the new challenges for selecting and protecting a mark, portfolio management and brand image control.

Based in Atlanta, the Institute was formed by IP professionals to share best practices, to network and discuss emerging business issues. Experienced practitioners from recognized best-in-class organizations will share knowledge on topics that range from taking a first look at your organization’s intangible holdings to reaching out across other industries and leveraging your assets in the global marketplace.

For more information and to register for this event, click here.

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