ATLANTA and WASHINGTON—Sutherland Asbill & Brennan LLP is pleased to announce that the firm has been named to the BTI Brand Elite 2016: Client Perceptions of the Best-Branded Law Firms, a list of law firms recognized for superior brand recognition. The rankings are based on unprompted client feedback from general counsel at some of the world’s largest organizations.
The BTI Brand Elite 2016 evaluates a law firm’s brand and positioning in the market based on nine determining factors, such as client service and the use of technology to add value, which ultimately influence the decision to hire a law firm. This year’s analysis is a result of independent, candid, one-on-one interviews with 639 corporate counsel; firms cannot lobby or self-nominate to be added to the list.
Of the more than 400 law firms recognized in the BTI Brand Elite 2016, Sutherland was ranked number 31 on the list. Sutherland was also recognized as a “Best Brand Builder,” one of only 19 law firms out of the 650 firms serving large clients, for its outstanding upward trajectory in brand.
About the BTI Consulting Group
The Boston-based consulting group is the leading provider of strategic market research to law firms and professional services firms. BTI conducts the only continuous benchmarking market study in the legal services industry based on independent interviews with general counsel and key decision makers who hire law firms.
ABOUT SUTHERLAND ASBILL & BRENNAN LLP
Sutherland is an international legal service provider helping the world’s largest companies, industry leaders, sector innovators and business entrepreneurs solve their biggest challenges and reach their business goals. More than 400 lawyers across seven major practice areas—corporate, energy and environmental, financial services, intellectual property, litigation, real estate and tax—provide the framework for an extensive range of focus areas. Sutherland is composed of associated legal practices that are separate entities, doing business in the United States as Sutherland Asbill & Brennan LLP, and as Sutherland (Europe) LLP in London and Geneva. Sutherland (Europe) LLP is a limited liability partnership and is registered in England and Wales with registered number OC348198. Its registered office is at Marble Quay, St. Katharine Docks, London E1W 1UH. Sutherland (Europe) LLP is authorized and regulated by the Solicitors Regulation Authority of England and Wales whose regulatory requirements can be accessed at http://www.sra.org.uk/solicitors/handbook/code/content.page. A list of the members of Sutherland (Europe) LLP and their professional qualifications is open to inspection at its registered office.