ATLANTA and WASHINGTON—Sutherland Asbill & Brennan LLP is pleased to announce that the firm received first place in the “Promotional and Collateral Materials – Newsletters or Alerts” category for its “Bottom Line” videocasts in the 2015 LMASE Your Honor Awards.
The awards, sponsored by the Legal Marketing Association Southeastern (LMASE) Chapter, recognize the best in legal marketing by identifying leading designs and creative strategies that advance the field in an innovative manner. The awards were selected by a panel of judges from the legal community during the LMASE Conference in Atlanta on September 17.
The firm’s “Bottom Line” videocasts provide viewers with everything they need to know on a specific legal hot topic of interest, all presented by Sutherland attorneys in a video that is less than five minutes long.
Sutherland’s goal was to create videocasts to peak the interest of website visitors who would then further explore sutherland.com for other information, such as attorney biographies, practice profiles, articles, experience and legal alerts. The firm also wanted visitors to spend more time digesting additional content beyond the videocasts. Both goals were exceeded. On average, a user spent 3.5 times longer on sutherland.com, and digested nearly three times more content.
“Winning the LMASE Your Honor Award is a testament to our firm’s Client and Practice Development team’s creativity and its approach to developing a campaign that is useful and relevant for our clients,” said Sutherland Managing Partner Mark D. Wasserman. “It was a forward-thinking solution that helped bring to light important and current legal issues facing various organizations and industries. We hope our videocasts continue to be a valuable resource for both clients and visitors.”
Go to Sutherland’s multimedia page to view the award-winning “Bottom Line” videocasts.
The LMASE Chapter is one of the largest chapters within the Legal Marketing Association, with more than 400 members covering nine states. For more information, visit www.legalmarketing.org.
ABOUT SUTHERLAND ASBILL & BRENNAN LLP
Sutherland is an international legal service provider helping the world’s largest companies, industry leaders, sector innovators and business entrepreneurs solve their biggest challenges and reach their business goals. More than 435 lawyers across seven major practice areas—corporate, energy and environmental, financial services, intellectual property, litigation, real estate and tax—provide the framework for an extensive range of focus areas. Sutherland is composed of associated legal practices that are separate entities, doing business in the United States as Sutherland Asbill & Brennan LLP, and as Arbis Sutherland LLP in London and Geneva. Arbis Sutherland LLP is a limited liability partnership and is registered in England and Wales with registered number OC348198. Its registered office is at Marble Quay, St Katherine’s Dock, London E1W 1UH. Arbis Sutherland LLP is authorized and regulated by the Solicitors Regulation Authority of England and Wales whose regulatory requirements can be accessed at http://www.sra.org.uk/solicitors/handbook/code/content.page. A list of the members of Arbis Sutherland LLP and their professional qualifications is open to inspection at its registered office.